Creative Brief
Admin
Collect the audience, the deliverable, and the due date so a designer is not guessing from a Slack thread.
“Need a landing page by Friday” is not a brief. This template takes the audience, the deliverable, and the due date so a designer can start without a kickoff that only repeats Slack.
Who it is for
In-house marketers and small agencies that still brief in a thread.
When to use it
Use it before anyone opens Figma. RFP Intake is a vendor pitch. Lead Gen is a prospect form. Customer Testimonial is a quote, not a brief.
What this form collects
Requester, project name, deliverable, due date, audience, optional must-haves, and optional references.
- Campaign sprint brief
- Internal design desk
- Freelance kickoff that used to be a call
Preview mode: This is a live read-only render of the template. Sign up to clone it into your account, or customize it with the guest AI builder first.
Creative Brief
Frequently asked questions
Does this assign a designer?
No. A lead still staffs the work. The form is the brief, not the schedule.
Where do brand rules go?
Attach them in the reference file or link them in must-haves. Do not paste a 40-page PDF into a text box.
Can I add a budget?
Add a number field after you clone it if your studio prices by project. Skip it for internal work.
Related templates
Nearby GRTforms templates for the same job or the next step after this one.
RFP Intake
Intake a procurement packet with deadline, budget band, and a file upload for the actual brief.
Lead Gen / Quote Request
Qualify inbound leads with company details, budget, and project scope.
Customer Testimonial
Collect a usable quote, a name, and permission to use it — not a review-site prompt.
Case Study Permission
Collect an approved quote, logo rules, and an authorized signature before a customer story goes live.
Volunteer Signup
Sign up volunteers with availability, skills, and an optional waiver signature.